7L and TECHUNTER - THE BORDERLANDS™

THE BORDERLANDS™

As the world starts to seriously sit up and take note (and action) in the need for a sustainable planet, it was a privilege and very refreshing to be invited to attend a collaborative project by OutDoor by ISPO, ISPO and Vanish™ called THE BORDERLANDS™.

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The main concept of THE BORDERLANDS exhibition, organized under the new partnership of VANISH and ISPO, was the motif of "Nature - Future - Culture" : blurring the boundaries between seemingly unrelated concepts. Modern outdoor-industry needs a new round of development, expansion of consciousness, the inclusion of imagination and new vision.

Primarily, the exhibition displayed CGI artists’ work and their aesthetics of the original cyberpunk sub-genre of Science Fiction, featuring technological and scientific advancements and to explore the future of the outdoor industry.

In addition to the artistic component of the composition in the form of art and graphically decorated walls, brands were invited to participate, the concept of which demonstrates modern progressive and functional clothing, as well as science fiction inspiration. Thus, in one space combing different brands under one motif : "Nature - Future - Culture"

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7 LAYER SYSTEM - R&D PROJECTS

Now with 7L’s additional investment and management team the new 7L R&D department are about to start working with Scientists at Manchester University. The project is designed to help develop future fabrics and garments that ensure a sustainable and ethical future in the fashion and outerwear industries.

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Thanks again to TECHUNTER, OutDoor by ISPO, ISPO and Vanish™ for inviting us to be involved and we look forward to the next time!

More Information on the Exhibition can be found below.

http://techuntermagazine.com/bytechunter/theborderlands-showcase

ABOUT THE BORDERLANDS:

https://www.ispo.com/en/outdoor/program/borderlands

Blog written by Jamie Lundy (7L CEO)