The New 'ORIGIN SYSTEM' by 7L

Posted by Jamie Lundy on

HERALDING FROM THE STREETS OF MANCHESTER THE FASHION / OUTERWEAR BRAND 7L IS READY TO SHAKE UP THE INDUSTRY WITH ITS CUTTING-EDGE APPAREL.

WITH THE PHILOSOPHY “FUNCTIONAL-FIRST PERFORMANCE” 7L IS COMMITTED TO DESIGNING AND DEVELOPING THE WORLD’S MOST TECHNICALLY ADVANCED AND INTELLIGENT GARMENTS ON THE PLANET.

TAKING THEIR NAME FROM THE MILITARY TESTED ‘7 LAYER CLOTHING SYSTEM’ CREATED BY THE U.S. ARMY’S SOLDIER RESEARCH DEVELOPMENT AND ENGINEERING CENTRE, 7L’S MISSION IS TO FUSE FASHION WITH FUNCTION AND PERFORMANCE WITH STYLE WHILST PROTECTING AGAINST EXTREME WEATHER. 

FABRIC SELECTION IS KEY TO 7L’S OUTERWEAR COMPONENTS WITH ITS PRODUCT DESIGNED AND BUILT TO INCLUDE INTELLIGENT TECHNICAL FABRICS SOURCED FROM MILLS INCLUDING SCHOELLER, F.O.V., TOYOTA AND ENGLISH FINE COTTONS. THE FINAL RESULT IS HIGH-QUALITY PRODUCTS THAT LOOK AWESOME BUT ALSO TECHNICAL LIKE, REGULATE CORE BODY TEMPERATURE AND REDUCE THE RISK OF CHILL AND DISCOMFORT.

RESEARCH AND DEVELOPMENT REMAIN CORE TO THE BRAND VALUES TO SUCH A DEGREE THAT FUNCTION, PROTECTION, COMFORT, RELIABILITY, AND FREEDOM ARE CORE COMPONENTS WITHOUT NEGLECTING THE CONSUMERS DESIRE FOR UNIQUE AESTHETICS.

WITH THE BRAND NOW BASED BACK IN THE U.K., THE NEW MISSION IS TO IGNITE A MOVEMENT AND RENEW A COTTONOPOLIS MANUFACTURING REVOLUTION IN THE HEART OF THE CITY OF MANCHESTER.

THE ‘ORIGIN SYSTEM’ BRINGS THE BRAND, BACK TO ITS TIMELESS MILITARY-STYLE, BACK TO MANCHESTER AND BACK TO USING NATURAL ORGANIC MATERIALS.

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