ABOUT

 

ABOUT

It’s Winter, 1984. The smell of the place was unmistakable. A haze of chalk hung in the air from the previous training session. The early morning sun peering through the windows of the freezing cold South Manchester gymnasium. Blood had been spilt, tears made, spirits broken, champions born. Boys were turned into men. Psychological and cultural behaviours embedded into them lasting a lifetime. The good and the bad.

The changing rooms were the worst, with freezing floors and broken showers, bare feet would be ice cold as they rushed to the gymnasium floor, trying to ensure feet didn’t turn blue, bouncing up and down on the mechanically designed sprung floor, swinging arms, trying to get warm. Some lucky ones would end up stood in rays of light from the sun but wherever you stood, you couldn't hide from the gruelling training session you were about to get!

At they age of 6, two young lads would start a journey together, creating a bond that would seal their friendship and trust for life. They would train together every night for 10 years, They would push themselves to be the very best they could be. “Anything less than a perfect is unacceptable”. They were trained that way. They believed it too.

With no internet, social media or mobile phones they would lose touch in their adulthood, until fait would bring them back together. After both being very successful businessmen in their own fields for 20+ years relaunching 7L together seemed a perfect match.